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Keevo TV has launched a new small business support platform called “Forward Ever”, coming in the aftermath of the controversy surrounding VibrantUTH Fest and complaints from vendors who said they suffered financial losses following a disappointing turnout.
Several vendors who participated in VibrantUTH Fest publicly expressed frustration after the event, saying they invested heavily in products, branding and preparations after being told to expect thousands of patrons.
Some business owners said they produced large quantities of goods specifically for the festival, only to be left with significant amounts of unsold stock.
Against the backdrop of those concerns, Keevo TV has now unveiled “Forward Ever”, an SME support platform carrying the message “Small Business, Bigger Tomorrows”.
The initiative is being promoted as a platform for supporting small businesses, creating opportunities and helping entrepreneurs build brighter futures.
Several local businesses have already been featured as part of the initiative, representing areas including beauty, fashion, beverages, baked goods and other small business ventures.
The launch comes as the experience of vendors at VibrantUTH Fest continues to fuel wider discussion about the risks small businesses face when investing money and resources into major events.
While Keevo TV has not publicly stated that Forward Ever was created specifically because of the VibrantUTH Fest situation, its launch follows the controversy and places the spotlight firmly on supporting local entrepreneurs.
Further information on how additional small businesses can become involved in Forward Ever is expected as the initiative develops.
