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iDNES and partners update advertising and privacy policy Czech news portal iDNES, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has announced changes to its advertising and data‑processing practices that affect how users receive ads and how their personal data is used. Under the new policy, users who choose to forgo a paid subscription and instead grant consent for targeted advertising will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling users’ online habits and interests, derived from data collected about their internet activity. The aim is to display ads that are more relevant to each visitor. The company, MAFRA, a.s., together with 125 advertising partners, will carry out the profiling and ad selection. Users can withdraw consent for targeted advertising at any time. If they do, they will be prompted to switch to iDNES Premium, a subscription service that removes ads. Consent for other purposes—such as showing content tailored to interests—can be changed or withdrawn without requiring a subscription. Some data processing is carried out on the basis of “legitimate interest.” Users who wish to object to this type of processing or adjust their privacy settings can do so in the “Detailed Settings” section. Settings applied here will affect all four sites. The policy outlines the types of data processing involved: Use of limited data for ad selection Use of profiles for personalized content Creation of profiles for personalized content Measurement of ad performance Audience analysis through statistics or data combinations Use of profiles for personalized advertising Development and improvement of services Creation of profiles for personalized advertising Measurement of content performance Technical operation of the sites If a user opts for the free version of iDNES and consents to targeted advertising, the consent applies to all the above purposes. Due to technical constraints on the advertising providers’ side, users must explicitly indicate disapproval for certain items—such as the use of profiles for personalized content, creation of profiles, measurement of content performance, and technical site operation—within the “Processing by the publisher and other partners” section. If disapproval is indicated, iDNES will not carry out that specific processing. The policy also notes that a few special advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, may not be removable from the content. Details are provided in the company’s commercial terms. For other sites operated by the same group, users can set preferences separately. However, if a user grants consent for targeted advertising on any of those sites, iDNES assumes that consent applies to all four sites mentioned above. Article source: Idnes | Image credit: Idnes
iDNES and partners update advertising and privacy policy Czech news portal iDNES, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has announced changes to its advertising and data‑processing practices that affect how users receive ads and how their personal data is used. Under the new policy, users who choose to forgo a paid subscription and instead grant consent for targeted advertising will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling users’ online habits and interests, derived from data collected about their internet activity. The aim is to display ads that are more relevant to each visitor. The company, MAFRA, a.s., together with 125 advertising partners, will carry out the profiling and ad selection. Users can withdraw consent for targeted advertising at any time. If they do, they will be prompted to switch to iDNES Premium, a subscription service that removes ads. Consent for other purposes—such as showing content tailored to interests—can be changed or withdrawn without requiring a subscription. Some data processing is carried out on the basis of “legitimate interest.” Users who wish to object to this type of processing or adjust their privacy settings can do so in the “Detailed Settings” section. Settings applied here will affect all four sites. The policy outlines the types of data processing involved: Use of limited data for ad selection Use of profiles for personalized content Creation of profiles for personalized content Measurement of ad performance Audience analysis through statistics or data combinations Use of profiles for personalized advertising Development and improvement of services Creation of profiles for personalized advertising Measurement of content performance Technical operation of the sites If a user opts for the free version of iDNES and consents to targeted advertising, the consent applies to all the above purposes. Due to technical constraints on the advertising providers’ side, users must explicitly indicate disapproval for certain items—such as the use of profiles for personalized content, creation of profiles, measurement of content performance, and technical site operation—within the “Processing by the publisher and other partners” section. If disapproval is indicated, iDNES will not carry out that specific processing. The policy also notes that a few special advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, may not be removable from the content. Details are provided in the company’s commercial terms. For other sites operated by the same group, users can set preferences separately. However, if a user grants consent for targeted advertising on any of those sites, iDNES assumes that consent applies to all four sites mentioned above.
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