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Philippine banking brands significantly outperformed their regional counterparts in 2026, recording a collective 19 percent growth in brand value to $13.2 billion. This figure outpaced the 5 percent growth rate observed across the broader Southeast Asian banking sector, according to the ASEAN 500 2026 report by brand valuation consultancy Brand Finance. BDO Unibank maintained its position as the most valuable brand in the Philippines with a brand value of $3.5 billion, ranking 16th among the most valuable brands in the region. Bank of the Philippine Islands (BPI) followed closely at 19th place, after its brand value increased by 37 percent to $3.2 billion. BPI’s growth of $863 million represented the fourth-largest increase in brand value among all brands in the ASEAN region. The competition remains tight, with only $163 million separating BDO from the third-ranked Philippine brand, Jollibee, which holds a brand value of $3.3 billion. Alex Haigh, managing director of Brand Finance Asia Pacific, noted that the rapid growth of Philippine lenders is driving the sector’s regional outperformance. "Only a small margin separates BDO and Jollibee at the top of the Philippine brands in the ranking, while BPI records ASEAN’s fourth-largest brand value gain, making the race for the country’s leading position increasingly competitive," Haigh said. The growth trend extended to mid-sized and large Philippine lenders, many of which recorded double-digit increases and improved their regional rankings. Asia United Bank (AUB) saw the most significant growth, with its brand value rising 133 percent to $226 million, moving up 113 places to 226th in the region. Other notable performers included China Banking Corp., which grew 42 percent to $416 million; Rizal Commercial Banking Corp. (RCBC), which rose 45 percent to $349 million; and Security Bank Corp., which increased 45 percent to $586 million. Philippine National Bank also saw a 37 percent rise to $560 million. Among the country’s larger financial institutions, Land Bank of the Philippines grew 29 percent to $1.6 billion, while Metropolitan Bank & Trust Co. (Metrobank) increased 19 percent to $1.6 billion. Haigh emphasized that the rapid expansion of these challengers suggests that "scale alone is no longer enough to protect a leading position." Beyond the banking sector, Philippine brands collectively grew by 11 percent to a total brand value of $35.9 billion. This growth rate surpassed the 8 percent average increase across the 500 leading brands in ASEAN, which reached a combined value of $315.6 billion. The Philippines recorded the second-fastest growth in the region, trailing only Vietnam at 15 percent. Other sectors also saw significant gains, with Puregold’s brand value rising 46 percent to $973 million and Mercury Drug increasing 153 percent to $552 million. Brand Finance determines these valuations by assessing estimated financial value and brand strength metrics. Article source: The Daily Tribune | Image credit: The Daily Tribune
Philippine banking brands significantly outperformed their regional counterparts in 2026, recording a collective 19 percent growth in brand value to $13.2 billion. This figure outpaced the 5 percent growth rate observed across the broader Southeast Asian banking sector, according to the ASEAN 500 2026 report by brand valuation consultancy Brand Finance. BDO Unibank maintained its position as the most valuable brand in the Philippines with a brand value of $3.5 billion, ranking 16th among the most valuable brands in the region. Bank of the Philippine Islands (BPI) followed closely at 19th place, after its brand value increased by 37 percent to $3.2 billion. BPI’s growth of $863 million represented the fourth-largest increase in brand value among all brands in the ASEAN region. The competition remains tight, with only $163 million separating BDO from the third-ranked Philippine brand, Jollibee, which holds a brand value of $3.3 billion. Alex Haigh, managing director of Brand Finance Asia Pacific, noted that the rapid growth of Philippine lenders is driving the sector’s regional outperformance. “Only a small margin separates BDO and Jollibee at the top of the Philippine brands in the ranking, while BPI records ASEAN’s fourth-largest brand value gain, making the race for the country’s leading position increasingly competitive,” Haigh said. The growth trend extended to mid-sized and large Philippine lenders, many of which recorded double-digit increases and improved their regional rankings. Asia United Bank (AUB) saw the most significant growth, with its brand value rising 133 percent to $226 million, moving up 113 places to 226th in the region. Other notable performers included China Banking Corp., which grew 42 percent to $416 million; Rizal Commercial Banking Corp. (RCBC), which rose 45 percent to $349 million; and Security Bank Corp., which increased 45 percent to $586 million. Philippine National Bank also saw a 37 percent rise to $560 million. Among the country’s larger financial institutions, Land Bank of the Philippines grew 29 percent to $1.6 billion, while Metropolitan Bank & Trust Co. (Metrobank) increased 19 percent to $1.6 billion. Haigh emphasized that the rapid expansion of these challengers suggests that “scale alone is no longer enough to protect a leading position.” Beyond the banking sector, Philippine brands collectively grew by 11 percent to a total brand value of $35.9 billion. This growth rate surpassed the 8 percent average increase across the 500 leading brands in ASEAN, which reached a combined value of $315.6 billion. The Philippines recorded the second-fastest growth in the region, trailing only Vietnam at 15 percent. Other sectors also saw significant gains, with Puregold’s brand value rising 46 percent to $973 million and Mercury Drug increasing 153 percent to $552 million. Brand Finance determines these valuations by assessing estimated financial value and brand strength metrics.
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