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iDNES and Partners Offer Targeted Advertising with User Consent Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has announced that it will display both targeted and non‑targeted advertisements to visitors who provide consent to the use of cookies and other network identifiers for advertising purposes. The targeted ads are based on profiling users’ online habits and interests, with the aim of showing content that is relevant to each individual. The advertising network is managed by MAFRA, a.s. and a group of 125 partner companies. A list of these partners and additional information can be found on the iDNES website. Users who choose to opt out of targeted advertising will be prompted to switch to iDNES Premium, a subscription service that removes all advertisements. However, users can withdraw consent for other purposes—such as personalized content delivery—without being required to subscribe to the premium service. iDNES and its partners process data for several purposes, including: Selecting advertisements using limited data Using profiles to deliver personalized content Creating profiles for personalized advertising Measuring advertising performance Understanding audience through statistics or data combinations Improving services * Technical site operation The company states that some data is processed on the basis of legitimate interest. Users can raise objections to this processing or adjust their privacy settings in the “Detailed Settings” section. Settings applied on one of the four sites will apply to all of them. If a user chooses the free version of iDNES and consents to targeted advertising, the consent will apply to the purposes listed above. Due to technical constraints on the advertising providers’ side, users must explicitly indicate their disagreement with certain data processing categories—such as using profiles for personalized content, measuring content performance, and technical site operation—within the “Processing of Data by the Publisher and Other Partners” section. If a user does not object, iDNES will proceed with the processing for those purposes. The notice also mentions that a few special advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, are difficult to remove from content. Details are provided in the company’s terms and conditions. For other websites operated by the same parent company, users can set preferences separately. However, if a user consents to targeted advertising on those sites, iDNES assumes that consent also applies to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. Article source: Idnes | Image credit: Idnes
iDNES and Partners Offer Targeted Advertising with User Consent Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has announced that it will display both targeted and non‑targeted advertisements to visitors who provide consent to the use of cookies and other network identifiers for advertising purposes. The targeted ads are based on profiling users’ online habits and interests, with the aim of showing content that is relevant to each individual. The advertising network is managed by MAFRA, a.s. and a group of 125 partner companies. A list of these partners and additional information can be found on the iDNES website. Users who choose to opt out of targeted advertising will be prompted to switch to iDNES Premium, a subscription service that removes all advertisements. However, users can withdraw consent for other purposes—such as personalized content delivery—without being required to subscribe to the premium service. iDNES and its partners process data for several purposes, including: Selecting advertisements using limited data Using profiles to deliver personalized content Creating profiles for personalized advertising Measuring advertising performance Understanding audience through statistics or data combinations Improving services * Technical site operation The company states that some data is processed on the basis of legitimate interest. Users can raise objections to this processing or adjust their privacy settings in the “Detailed Settings” section. Settings applied on one of the four sites will apply to all of them. If a user chooses the free version of iDNES and consents to targeted advertising, the consent will apply to the purposes listed above. Due to technical constraints on the advertising providers’ side, users must explicitly indicate their disagreement with certain data processing categories—such as using profiles for personalized content, measuring content performance, and technical site operation—within the “Processing of Data by the Publisher and Other Partners” section. If a user does not object, iDNES will proceed with the processing for those purposes. The notice also mentions that a few special advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, are difficult to remove from content. Details are provided in the company’s terms and conditions. For other websites operated by the same parent company, users can set preferences separately. However, if a user consents to targeted advertising on those sites, iDNES assumes that consent also applies to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
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