In an age of fast fashion, one Ahmedabad family is proving that tradition and sustainability can go hand in hand—and turn a profit. Founded in 2013 by Shipa Patel, Chhapa is a sustainable clothing and accessories brand that has revived the dying art of hand block printing while earning crores in revenue.
With a store in Ahmedabad and a strong online presence, Chhapa works directly with 25 artisans, offering them fair wages, free health check-ups, and quality shoes. The brand uses natural or azo-free dyes, cotton and khadi fabrics, and upcycles leftover material into pouches and bags.
Chhapa’s USP is its blend of tradition and modernity: wooden blocks carved with motifs like elephants and sunglasses bring a contemporary spin to the age-old technique, appealing to younger consumers. The company now earns Rs 1.5 crore annually, with 25% of that going directly to the artisans.
This story, originally reported in August 2022, exemplifies how sustainable entrepreneurship can preserve cultural heritage while creating economic impact.
Article source: thebetterindia.com | Image credit: The Better India
