Menassah Distribution Company, an Emirati book distributor, is making its international debut at the Hong Kong Book Fair 2026, marking a significant step in expanding the global reach of Arabic literature. The company is showcasing 800 books across 244 titles published by 50 Emirati publishing houses, offering visitors a comprehensive look at the UAE’s literary diversity.
Organized by the Hong Kong Trade Development Council (HKTDC), the fair runs from July 15 to 21 at the Hong Kong Convention and Exhibition Centre. It is recognized as one of Asia’s leading publishing events, bringing together publishers, authors, and readers. Menassah’s participation aims to help Emirati publishers enter international markets and forge partnerships across Asia.
Rashid Al Kous, General Manager of Menassah Distribution Company, said the debut reflects the company’s ambition to support the UAE’s printing, publishing, and distribution sectors. He emphasized turning opportunities into long-term partnerships and strengthening links between Emirati publishers and the global industry.
Al Kous added that Menassah would continue expanding its international distribution network, supporting the UAE’s creative economy and reinforcing the country’s position as a publishing hub. The move signals growing cultural exchange between the UAE and Asia, with potential for increased availability of Arabic books in the region.
Article and image source: hongkongherald.com
