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Hong Kong brokerage firms are increasingly integrating artificial intelligence into their platforms to attract and retain clients, shifting the industry focus from mere service scale to user experience and service quality. According to industry analysts, the competitive landscape is evolving from simply offering AI tools to ensuring these technologies are reliable, compliant, and capable of addressing specific investor needs.
Futu Securities reported a significant increase in the use of its AI tools. According to Yao Wenqing, head of the company’s AI growth center, the average daily volume of AI-related inquiries rose by approximately 50 percent in August. The firm’s “Expert Mode” feature, which includes AI-generated charts and stock selection tools, has received a positive rating of nearly 90 percent among Hong Kong users. Futu Managing Director Xie Zhijian stated that the company aims to create a seamless, end-to-end investment experience that spans analysis, strategy, and trade execution.
Other firms are reporting similar trends. Founder Securities noted that its AI services, including an AI assistant, market monitoring, and account analysis tools, have seen usage rates exceeding 80 percent. The firm indicated that these tools have contributed to higher client retention and activity levels by helping investors process and understand complex financial information.
Investors are increasingly viewing these features as a significant factor in their choice of brokerage. Ryan Lei, a veteran investor, noted that while he uses AI for tasks such as analyzing financial data and interpreting news, he continues to weigh other factors like commission rates and system stability when selecting a service provider.
Industry experts suggest that the integration of AI is reshaping the brokerage business model. Chan Pak-nan, honorary permanent president of the Hong Kong Securities Association, stated that the industry is moving toward a model defined by quality and user experience. He noted that while larger firms may benefit from increased market concentration, smaller brokerages may still find opportunities by offering specialized, differentiated services.
Ip Man-hon, deputy director of the Centre for Entrepreneurship at Saint Francis University, suggested that smaller brokerages do not necessarily need to compete with larger firms on computing power. Instead, he proposed that smaller entities could adopt a focused strategy by utilizing mature AI models and cloud computing to enhance specific areas such as customer service, compliance, and information summarization.
Article and image source: stheadline.com
