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Addessa and LG Electronics opened a Korean‑inspired home festival in Subic Bay on 24 October 2026. The “K‑Living Starts Here” event was held at Ayala Malls Harbor Point’s Activity Center and ran through 27 October. The festival showcased LG Electronics appliances and allowed visitors to experience smart home setups that blend Korean design with advanced technology. Interactive displays and live demonstrations highlighted energy‑efficient appliances, stylish entertainment systems, and AI‑powered ecosystem solutions. Attendees could also benefit from event‑exclusive discounts on selected major appliances and flexible payment options through Addessa’s Easy Installment program. In addition to the product displays, the festival featured activities celebrating the Korean Wave, including a K‑pop dance contest, a “Sing Like a K‑Star” karaoke challenge, and a K‑pop fanfest. Article source: The Daily Tribune | Image credit: The Daily Tribune
Addessa and LG Electronics opened a Korean‑inspired home festival in Subic Bay on 24 October 2026. The “K‑Living Starts Here” event was held at Ayala Malls Harbor Point’s Activity Center and ran through 27 October. The festival showcased LG Electronics appliances and allowed visitors to experience smart home setups that blend Korean design with advanced technology. Interactive displays and live demonstrations highlighted energy‑efficient appliances, stylish entertainment systems, and AI‑powered ecosystem solutions. Attendees could also benefit from event‑exclusive discounts on selected major appliances and flexible payment options through Addessa’s Easy Installment program. In addition to the product displays, the festival featured activities celebrating the Korean Wave, including a K‑pop dance contest, a “Sing Like a K‑Star” karaoke challenge, and a K‑pop fanfest.
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