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Grand Theft Auto VI launch fuels PS5 Pro price surge in Hong Kong The highly anticipated release of Rockstar Games’ Grand Theft Auto VI (GTA 6) has triggered a new wave of price inflation for Sony’s high‑end PlayStation 5 Pro in Hong Kong. According to a report by the Star‑News Daily, a visit to the Golden Computer Mall in Sham Shui Po on 6 November revealed that most retailers were selling the PS5 Pro at prices between HK$11,000 and HK$12,000, nearly double the official retail price of HK$6,502. Even the highest second‑hand resale price was reported at HK$7,000. Store owners cited two main factors behind the surge. “The hype around GTA 6 and the sheer number of buyers have created a ‘customers outnumbering stock’ situation,” said shop owner Aj, who has operated a game‑console store for ten years. Aj added that rising memory and chip costs also contributed to the price increase. He warned that shortages of the required chips and memory are unlikely to ease until after 2027, which could keep supply tight. Aj also expressed concern that the inflated retail prices are hurting small businesses. “Higher wholesale costs and the high retail price reduce customers’ willingness to buy, so our sales are actually declining,” he said. He recalled that the industry’s “golden period” during the pandemic is now over, and that rising rent and procurement costs are forcing many shops to “just survive.” Aj expects that once the GTA 6 craze subsides, a wave of players will return their consoles, which could restore balance in the second‑hand market. Another manager at a different game‑console shop in the same mall noted that the price surge is largely driven by GTA 6. “If it were only a chip and memory shortage, we wouldn’t see a price spike limited to the Pro version,” he said. He revealed that the PS5 Pro is selling in mainland China for an equivalent of HK$14,000 to HK$15,000, a price difference that attracts mainland customers to Hong Kong to purchase the console. He emphasized that the core issue is “customers outnumbering stock.” Because online reports suggest that the PS5 Pro delivers better performance and visual quality for GTA 6, many players are specifically seeking the Pro model. In contrast, the standard PS5 and PS5 Slim have not experienced similar price inflation. The report was written and photographed by Chen Yao‑ting. Article source: Sing Tao Electronic Daily | Image credit: Sing Tao Electronic Daily
Grand Theft Auto VI launch fuels PS5 Pro price surge in Hong Kong The highly anticipated release of Rockstar Games’ Grand Theft Auto VI (GTA 6) has triggered a new wave of price inflation for Sony’s high‑end PlayStation 5 Pro in Hong Kong. According to a report by the Star‑News Daily, a visit to the Golden Computer Mall in Sham Shui Po on 6 November revealed that most retailers were selling the PS5 Pro at prices between HK$11,000 and HK$12,000, nearly double the official retail price of HK$6,502. Even the highest second‑hand resale price was reported at HK$7,000. Store owners cited two main factors behind the surge. “The hype around GTA 6 and the sheer number of buyers have created a ‘customers outnumbering stock’ situation,” said shop owner Aj, who has operated a game‑console store for ten years. Aj added that rising memory and chip costs also contributed to the price increase. He warned that shortages of the required chips and memory are unlikely to ease until after 2027, which could keep supply tight. Aj also expressed concern that the inflated retail prices are hurting small businesses. “Higher wholesale costs and the high retail price reduce customers’ willingness to buy, so our sales are actually declining,” he said. He recalled that the industry’s “golden period” during the pandemic is now over, and that rising rent and procurement costs are forcing many shops to “just survive.” Aj expects that once the GTA 6 craze subsides, a wave of players will return their consoles, which could restore balance in the second‑hand market. Another manager at a different game‑console shop in the same mall noted that the price surge is largely driven by GTA 6. “If it were only a chip and memory shortage, we wouldn’t see a price spike limited to the Pro version,” he said. He revealed that the PS5 Pro is selling in mainland China for an equivalent of HK$14,000 to HK$15,000, a price difference that attracts mainland customers to Hong Kong to purchase the console. He emphasized that the core issue is “customers outnumbering stock.” Because online reports suggest that the PS5 Pro delivers better performance and visual quality for GTA 6, many players are specifically seeking the Pro model. In contrast, the standard PS5 and PS5 Slim have not experienced similar price inflation. The report was written and photographed by Chen Yao‑ting.
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