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Thai Beverage Public Company Limited (ThaiBev), the drinks conglomerate behind Chang beer and SangSom rum, is considering selling its KFC franchise business in Thailand, according to a Bloomberg report. The company operates more than 500 KFC branches through its subsidiary QSR of Asia Company Limited (QSA), making it the largest KFC franchise holder in the country.
Bloomberg reported that ThaiBev is working with Bank of America to gauge buyer interest, though discussions remain ongoing and may not lead to a deal. The move follows Texas Chicken’s closure of all its Thailand outlets two years earlier, but a potential KFC sale would mean a change of ownership rather than a full exit from the market.
ThaiBev acquired 240 KFC branches in 2017 for around 11.4 billion baht. The company’s food segment, which includes its KFC business, generated an attributable profit of just 54 million baht on sales of 11,325 million baht in the six months to March 31, 2026, a profit margin of about 0.5%. This accounted for only 0.34% of ThaiBev’s total group profit, highlighting the segment’s thin returns against the core beverage business.
KFC is operated by Yum Brands, headquartered in Louisville, Kentucky, which also runs Taco Bell and Pizza Hut. ThaiBev had not responded to a request for comment, and Bank of America declined to comment.
Article and image source: thethaiger.com
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