The Singapore Tourism Board (STB) has renewed its partnership with Traveloka, signing a Memorandum of Understanding on July 16 to drive tourism growth from key markets including Australia for the first time.
Under the agreement, STB and Traveloka will collaborate on co-branded campaigns, destination storytelling, events marketing tied to Singapore’s vibrant calendar, and the exchange of aggregated travel insights to sharpen marketing strategies.
‘This renewal reflects the importance of Southeast Asia and Australia, as well as the strength of our longstanding partnership with Traveloka,’ said Ms Melissa Ow, Chief Executive of STB.
Traveloka Co-founder Albert said the platform, with over 140 million app downloads, will act as a trusted enabler to connect STB with the right travellers.
The partnership targets early-career professionals and families with kids, aligning with STB’s ‘We Don’t Wait For Fun’ campaign to encourage spontaneous getaways.
Article and image source: sydneysun.com
