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iDNES introduces new cookie‑consent policy for targeted advertising Prague, Czech Republic – The Czech news portal iDNES, together with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has announced a revised policy governing the use of cookies and other tracking technologies for targeted advertising. The changes, which take effect immediately, clarify how user data will be processed and how visitors can manage their consent. Under the new policy, visitors who opt in to targeted advertising will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling users’ online habits and interests, derived from data collected about their internet activity. The profiling and ad selection will be carried out by MAFRA, a.s. and a network of 125 advertising partners. A list of these partners is available on the iDNES website. Users can withdraw consent for targeted advertising at any time. If consent is withdrawn, the user will be prompted to switch to iDNES Premium, a subscription service that removes all ads. Consent for other purposes—such as displaying content tailored to user interests—can be changed or revoked without requiring a subscription. The policy also explains that certain data are processed on the basis of “legitimate interest.” Users who wish to object to this processing or adjust additional privacy settings can do so in the “Detailed Settings” section of the consent interface. Settings applied here affect all four sites. Data processing activities covered by the policy include: Use of limited data for ad selection Use of profiles for personalized content Creation of profiles for personalized content Measurement of ad performance Audience analysis through statistics or data combinations Use of profiles for personalized advertising Service development and improvement Measurement of content performance * Technical operation of the sites If a visitor chooses the free version of iDNES and consents to targeted advertising, the consent will apply to all the purposes listed above. Due to technical constraints on the advertising providers’ side, users must explicitly indicate disapproval for certain uses—such as profile‑based content selection, profile creation, content performance measurement, and technical site operation—if they wish to restrict those activities. Failure to do so will result in the corresponding data processing being carried out. The policy also notes that a few special advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, are exempt from removal due to technical difficulties. Further details are provided in the company’s terms and conditions. For visitors who use other iDNES-owned sites, consent settings can be configured separately. However, if a user grants consent for targeted advertising on any of the four main sites, the same consent will be assumed for the others. The updated policy aims to provide clearer information about data usage and give users greater control over how their online activity is tracked and used for advertising purposes. Article source: Idnes | Image credit: Idnes
iDNES introduces new cookie‑consent policy for targeted advertising Prague, Czech Republic – The Czech news portal iDNES, together with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has announced a revised policy governing the use of cookies and other tracking technologies for targeted advertising. The changes, which take effect immediately, clarify how user data will be processed and how visitors can manage their consent. Under the new policy, visitors who opt in to targeted advertising will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling users’ online habits and interests, derived from data collected about their internet activity. The profiling and ad selection will be carried out by MAFRA, a.s. and a network of 125 advertising partners. A list of these partners is available on the iDNES website. Users can withdraw consent for targeted advertising at any time. If consent is withdrawn, the user will be prompted to switch to iDNES Premium, a subscription service that removes all ads. Consent for other purposes—such as displaying content tailored to user interests—can be changed or revoked without requiring a subscription. The policy also explains that certain data are processed on the basis of “legitimate interest.” Users who wish to object to this processing or adjust additional privacy settings can do so in the “Detailed Settings” section of the consent interface. Settings applied here affect all four sites. Data processing activities covered by the policy include: Use of limited data for ad selection Use of profiles for personalized content Creation of profiles for personalized content Measurement of ad performance Audience analysis through statistics or data combinations Use of profiles for personalized advertising Service development and improvement Measurement of content performance * Technical operation of the sites If a visitor chooses the free version of iDNES and consents to targeted advertising, the consent will apply to all the purposes listed above. Due to technical constraints on the advertising providers’ side, users must explicitly indicate disapproval for certain uses—such as profile‑based content selection, profile creation, content performance measurement, and technical site operation—if they wish to restrict those activities. Failure to do so will result in the corresponding data processing being carried out. The policy also notes that a few special advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, are exempt from removal due to technical difficulties. Further details are provided in the company’s terms and conditions. For visitors who use other iDNES-owned sites, consent settings can be configured separately. However, if a user grants consent for targeted advertising on any of the four main sites, the same consent will be assumed for the others. The updated policy aims to provide clearer information about data usage and give users greater control over how their online activity is tracked and used for advertising purposes.
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