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iDNES and Partner Sites Clarify Targeted Advertising Consent iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has issued a detailed notice explaining how users can opt in to targeted advertising. The notice, which is part of the sites’ privacy policy, outlines the data practices that apply when a visitor chooses to allow the use of cookies and other network identifiers for advertising purposes. Targeted and Non‑Targeted Ads If a user consents to targeted advertising, they will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling of the user’s online habits and interests, derived from data collected about their internet activity. The goal is to display ads that are more likely to be relevant to the individual. Consent Management Users can withdraw their consent at any time. However, if a user revokes consent for targeted advertising, they will be prompted to switch to an ad‑free iDNES Premium subscription. Consent for other purposes—such as displaying content tailored to interests—can be changed or withdrawn without requiring a Premium subscription. Data Processing Partners The notice lists 125 advertising partners that collaborate with MAFRA, a.s. to deliver targeted ads. Users can view the full list of partners and additional information on the privacy page. Processing Under Legitimate Interest Certain data is processed on the basis of “legitimate interest.” Users who object to this type of processing can adjust their privacy settings in the “Detailed Settings” section. Settings applied here affect all four sites. Technical Constraints The notice explains that, due to technical limitations on the side of advertising providers, users must explicitly indicate disapproval for certain processing activities—such as using profiles for personalized content, creating profiles for personalized content, measuring content performance, and technical site operations. If a user does not opt out of these specific items, the processing will proceed. Special Ad Formats Some advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are exempt from removal due to their content. Details are provided in the company’s terms of service. Separate Settings for Other Sites While users can set preferences separately for other sites owned by the company, consenting to targeted advertising on those sites is treated as consent for all four main sites. The notice serves to inform visitors about how their data is used for advertising and how they can manage their consent and privacy settings. Article source: Idnes | Image credit: Idnes
iDNES and Partner Sites Clarify Targeted Advertising Consent iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has issued a detailed notice explaining how users can opt in to targeted advertising. The notice, which is part of the sites’ privacy policy, outlines the data practices that apply when a visitor chooses to allow the use of cookies and other network identifiers for advertising purposes. Targeted and Non‑Targeted Ads If a user consents to targeted advertising, they will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling of the user’s online habits and interests, derived from data collected about their internet activity. The goal is to display ads that are more likely to be relevant to the individual. Consent Management Users can withdraw their consent at any time. However, if a user revokes consent for targeted advertising, they will be prompted to switch to an ad‑free iDNES Premium subscription. Consent for other purposes—such as displaying content tailored to interests—can be changed or withdrawn without requiring a Premium subscription. Data Processing Partners The notice lists 125 advertising partners that collaborate with MAFRA, a.s. to deliver targeted ads. Users can view the full list of partners and additional information on the privacy page. Processing Under Legitimate Interest Certain data is processed on the basis of “legitimate interest.” Users who object to this type of processing can adjust their privacy settings in the “Detailed Settings” section. Settings applied here affect all four sites. Technical Constraints The notice explains that, due to technical limitations on the side of advertising providers, users must explicitly indicate disapproval for certain processing activities—such as using profiles for personalized content, creating profiles for personalized content, measuring content performance, and technical site operations. If a user does not opt out of these specific items, the processing will proceed. Special Ad Formats Some advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are exempt from removal due to their content. Details are provided in the company’s terms of service. Separate Settings for Other Sites While users can set preferences separately for other sites owned by the company, consenting to targeted advertising on those sites is treated as consent for all four main sites. The notice serves to inform visitors about how their data is used for advertising and how they can manage their consent and privacy settings.
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