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iDNES and Partner Sites Update Advertising Consent Policy The Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has clarified how it uses user data for targeted advertising. The policy, which applies to all visitors who choose to receive ads instead of paying for a subscription, explains the types of data collected, the partners involved, and the options available to users. ### How Targeted Advertising Works When a visitor opts for free access with advertising, iDNES and its partners use cookies and other network identifiers to profile browsing habits and interests. This profiling is intended to display ads that are relevant to the user. The targeting is carried out by MAFRA, a.s. and a network of 125 advertising partners. A list of these partners and additional information is available on the iDNES website. The data used for targeting includes: Limited data for ad selection Profile creation for personalized content Performance measurement of ads Audience analysis through statistics or data combinations * Technical site operation Some of the data processing is based on the company’s legitimate interest. Users can raise objections to this processing or adjust privacy settings in the “Detailed Settings” section. ### Consent and Subscription Options Users who refuse targeted advertising are prompted to switch to iDNES Premium, a subscription service that removes ads. However, users can still opt out of other data uses—such as content personalization—without moving to the premium tier. If a user declines the use of profiles for personalized content, profile creation, content performance measurement, or technical site operation, the company will not process data for those purposes. ### Special Advertising Formats Certain advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, are exempt from removal due to technical constraints. Details are provided in the company’s commercial terms. ### Separate Settings for Other Sites Visitors can set preferences separately for other iDNES-owned sites. If a user consents to targeted advertising on those sites, the company assumes consent extends to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. The updated policy aims to give users clearer control over how their data is used for advertising while maintaining the ability to access free content with ads. Article source: Idnes | Image credit: Idnes
iDNES and Partner Sites Update Advertising Consent Policy The Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has clarified how it uses user data for targeted advertising. The policy, which applies to all visitors who choose to receive ads instead of paying for a subscription, explains the types of data collected, the partners involved, and the options available to users. ### How Targeted Advertising Works When a visitor opts for free access with advertising, iDNES and its partners use cookies and other network identifiers to profile browsing habits and interests. This profiling is intended to display ads that are relevant to the user. The targeting is carried out by MAFRA, a.s. and a network of 125 advertising partners. A list of these partners and additional information is available on the iDNES website. The data used for targeting includes: Limited data for ad selection Profile creation for personalized content Performance measurement of ads Audience analysis through statistics or data combinations * Technical site operation Some of the data processing is based on the company’s legitimate interest. Users can raise objections to this processing or adjust privacy settings in the “Detailed Settings” section. ### Consent and Subscription Options Users who refuse targeted advertising are prompted to switch to iDNES Premium, a subscription service that removes ads. However, users can still opt out of other data uses—such as content personalization—without moving to the premium tier. If a user declines the use of profiles for personalized content, profile creation, content performance measurement, or technical site operation, the company will not process data for those purposes. ### Special Advertising Formats Certain advertising formats, such as commercial messages or self‑promotion by iDNES and its subsidiaries, are exempt from removal due to technical constraints. Details are provided in the company’s commercial terms. ### Separate Settings for Other Sites Visitors can set preferences separately for other iDNES-owned sites. If a user consents to targeted advertising on those sites, the company assumes consent extends to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. The updated policy aims to give users clearer control over how their data is used for advertising while maintaining the ability to access free content with ads.
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