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iDNES and Partner Sites Offer Targeted Advertising with Optional Ad‑Free Premium iDNES, a Czech news portal, informs users that if they choose the free version of its service and give consent to targeted advertising, they will see both targeted and non‑targeted ads on iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. The targeting is based on profiling users’ online habits and interests, derived from data collected about their internet activity. The aim is to display advertisements that are relevant to each user. The company, MAFRA, a.s., together with 125 advertising partners, carries out the targeting. Users can withdraw their consent at any time. If consent is withdrawn, iDNES will prompt the user to switch to an ad‑free subscription called iDNES Premium. However, users can revoke consent for purposes other than ad targeting—such as personalized content display—without being prompted to upgrade. Certain data are processed on the basis of “legitimate interest.” Users who wish to object to this processing or adjust additional privacy settings can do so in the “Detailed Settings” section. Settings applied here affect all four sites mentioned above. The company processes data for several purposes, including: Selecting advertisements using limited data Using profiles to choose personalized content Creating profiles for personalized content Measuring ad performance Understanding audience through statistics or data combinations Using profiles for personalized advertising Developing and improving services Measuring content performance * Technical site operation If a user opts for the free version and consents to targeted advertising, the consent applies to all the purposes listed in bold in the notice. Due to technical constraints on the advertising providers’ side, users must explicitly indicate disapproval for certain purposes—such as using profiles for personalized content, creating profiles for personalized content, measuring content performance, and technical site operation—within the “Processing of Data by the Publisher and Other Partners” section. If no disapproval is indicated, the company will proceed with the processing. The notice also notes that a few special advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are difficult to remove from content. Users can set preferences separately for other company websites, but if they give consent for targeted advertising on those sites, the company will assume consent also applies to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. Article source: Idnes | Image credit: Idnes
iDNES and Partner Sites Offer Targeted Advertising with Optional Ad‑Free Premium iDNES, a Czech news portal, informs users that if they choose the free version of its service and give consent to targeted advertising, they will see both targeted and non‑targeted ads on iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. The targeting is based on profiling users’ online habits and interests, derived from data collected about their internet activity. The aim is to display advertisements that are relevant to each user. The company, MAFRA, a.s., together with 125 advertising partners, carries out the targeting. Users can withdraw their consent at any time. If consent is withdrawn, iDNES will prompt the user to switch to an ad‑free subscription called iDNES Premium. However, users can revoke consent for purposes other than ad targeting—such as personalized content display—without being prompted to upgrade. Certain data are processed on the basis of “legitimate interest.” Users who wish to object to this processing or adjust additional privacy settings can do so in the “Detailed Settings” section. Settings applied here affect all four sites mentioned above. The company processes data for several purposes, including: Selecting advertisements using limited data Using profiles to choose personalized content Creating profiles for personalized content Measuring ad performance Understanding audience through statistics or data combinations Using profiles for personalized advertising Developing and improving services Measuring content performance * Technical site operation If a user opts for the free version and consents to targeted advertising, the consent applies to all the purposes listed in bold in the notice. Due to technical constraints on the advertising providers’ side, users must explicitly indicate disapproval for certain purposes—such as using profiles for personalized content, creating profiles for personalized content, measuring content performance, and technical site operation—within the “Processing of Data by the Publisher and Other Partners” section. If no disapproval is indicated, the company will proceed with the processing. The notice also notes that a few special advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are difficult to remove from content. Users can set preferences separately for other company websites, but if they give consent for targeted advertising on those sites, the company will assume consent also applies to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
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