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iDNES and Partner Sites Update Advertising Consent Policy The Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has clarified how it uses user data for targeted advertising. The policy, which applies to all visitors who choose to accept advertising consent instead of paying for a subscription, outlines the types of data collected, the partners involved, and the options available to users. ### Targeted and Non‑Targeted Ads When a visitor accepts advertising consent, they will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling of users’ online habits and interests, derived from data collected about their internet activity. The goal is to display ads that are relevant to each user. ### Partners and Data Processing The company, MAFRA, a.s., together with 125 advertising partners, processes the data. A list of partners and additional information is available on the company’s website. Data is used for: Selecting ads with limited data Using profiles to choose personalized content Creating profiles for personalized content Measuring ad performance Understanding audience through statistics or data combinations Using profiles for personalized advertising Developing and improving services Measuring content performance * Technical site operation ### Consent Management Users can revoke consent for targeted advertising at any time. If consent is withdrawn, the user will be prompted to switch to iDNES Premium, a subscription service that removes ads. Consent for other purposes—such as displaying content based on interests—can be changed or withdrawn without requiring a subscription. Some data is processed on the basis of legitimate interest. Users can object to this processing and adjust privacy settings in the “Detailed Settings” section. Settings applied here affect all four sites. ### Technical Constraints Due to technical limitations on the advertising providers’ side, users who do not consent to certain uses—such as selecting personalized content, creating profiles for personalized content, measuring content performance, and technical site operation—must explicitly indicate non‑consent in the “Processing of data by the publisher and other partners” section. If non‑consent is indicated, the company will not perform those specific data uses. ### Special Advertising Formats Certain advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are exempt from removal due to content complexity. Details are provided in the company’s commercial terms. ### Separate Settings for Other Sites Users can set preferences separately for other company sites. However, if a user consents to targeted advertising on those sites, the company assumes consent also applies to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. The updated policy aims to give users clearer control over how their data is used for advertising while maintaining the ability to deliver personalized content across the company’s network of news sites. Article source: Idnes | Image credit: Idnes
iDNES and Partner Sites Update Advertising Consent Policy The Czech news portal iDNES.cz, along with its sister sites Lidovky.cz, Expres.cz and Antiyoutuber.cz, has clarified how it uses user data for targeted advertising. The policy, which applies to all visitors who choose to accept advertising consent instead of paying for a subscription, outlines the types of data collected, the partners involved, and the options available to users. ### Targeted and Non‑Targeted Ads When a visitor accepts advertising consent, they will see both targeted and non‑targeted ads across the four sites. Targeting is based on profiling of users’ online habits and interests, derived from data collected about their internet activity. The goal is to display ads that are relevant to each user. ### Partners and Data Processing The company, MAFRA, a.s., together with 125 advertising partners, processes the data. A list of partners and additional information is available on the company’s website. Data is used for: Selecting ads with limited data Using profiles to choose personalized content Creating profiles for personalized content Measuring ad performance Understanding audience through statistics or data combinations Using profiles for personalized advertising Developing and improving services Measuring content performance * Technical site operation ### Consent Management Users can revoke consent for targeted advertising at any time. If consent is withdrawn, the user will be prompted to switch to iDNES Premium, a subscription service that removes ads. Consent for other purposes—such as displaying content based on interests—can be changed or withdrawn without requiring a subscription. Some data is processed on the basis of legitimate interest. Users can object to this processing and adjust privacy settings in the “Detailed Settings” section. Settings applied here affect all four sites. ### Technical Constraints Due to technical limitations on the advertising providers’ side, users who do not consent to certain uses—such as selecting personalized content, creating profiles for personalized content, measuring content performance, and technical site operation—must explicitly indicate non‑consent in the “Processing of data by the publisher and other partners” section. If non‑consent is indicated, the company will not perform those specific data uses. ### Special Advertising Formats Certain advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are exempt from removal due to content complexity. Details are provided in the company’s commercial terms. ### Separate Settings for Other Sites Users can set preferences separately for other company sites. However, if a user consents to targeted advertising on those sites, the company assumes consent also applies to iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. The updated policy aims to give users clearer control over how their data is used for advertising while maintaining the ability to deliver personalized content across the company’s network of news sites.
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