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Main Points
Kush says producers deserve far more recognition for their role in developing successful music, describing them as the architects who create the foundation on which artists perform.
Throughout the interview, he repeatedly returned to the importance of production and highlighted people including Drew, Rondell, Small Man and KG while discussing musicians he respects.
Kush said an artist can possess strong lyrics and delivery, but the instrumental and overall production can determine whether a song truly connects with listeners.
He argued that a strong musical movement requires more than one successful song. Producers must help establish a sound that other artists can build upon and develop further.
According to Kush, that repeatability is what transforms an individual record into a wider musical direction.
He also criticised the tendency for audiences to focus almost entirely on the performer while ignoring the person who created the instrumental or shaped the song behind the scenes.
For Kush, producers are responsible for setting the musical playing field before an artist ever steps onto it.
