Banks DIH Limited has officially concluded its “Crown the Road” promotion, culminating in the handover of the grand prize, a brand-new SWM SUV valued at $5.5 million, to Vijay Latchminarine from East Canefield, Canje, Berbice. This promotion, which lasted for 10 weeks from April 10 to June 19, aimed to reward patrons of Banks Beer at 15 participating bars across Guyana.
Throughout the campaign, customers were eligible for instant cash prizes of $350,000 each, with a total of $5.25 million distributed in consolation prizes. The grand prize draw for the SWM SUV was a significant highlight of the promotion, celebrating the loyalty of Banks Beer drinkers nationwide.
Lee Baptiste, Sales and Marketing Executive, commented on the promotion, stating, “Crown the Road was about putting Banks Beer where our customers already are, at their favourite bars, enjoying time with friends and giving them a real chance to be rewarded for their loyalty.” He expressed satisfaction in witnessing Mr. Latchminarine drive away with the grand prize SUV, which was a key objective of the promotion.
Banks Beer, a product of Banks DIH Limited, has received the Monde Selection Gold Quality award and remains a popular choice among consumers in Guyana. Banks DIH Limited is recognized as one of the leading manufacturers and distributors of beverages, food products, and household goods in the country, with a history of over 70 years and a workforce exceeding 1,600 employees.
The company’s extensive portfolio includes well-known Guyanese brands such as Banks Beer, GT Beer, Guinness, XM Rum, Coca-Cola, Malta, Icee, Qik Serv, and a variety of other consumer products. Banks DIH is dedicated to maintaining quality, investing in the community, and supporting the ongoing development of Guyana.
Source: demerarawaves.com
