Caribbean Airlines (CAL) has recently made a significant switch in its in-flight service. The airline has awarded a hefty $405,600 contract to SM Jaleel & Company for the supply of bottled water, marking an end to its long-standing relationship with Blue Waters, which lasted more than 15 years. This change was made official on July 8, just a week after reports emerged of CAL discontinuing the use of Blue Waters starting July 1. During this transition period, passengers were served Dasani bottled water, a product of a Coca-Cola subsidiary.
This strategic shift comes amidst a controversy involving Blue Waters’ founder, Dominic Hadeed, and his wife. The couple were taken into police custody on June 24 and subsequently served with Preventive Detention Orders under the Emergency Powers Regulations. This development extends their detention without the imposition of immediate formal charges.
SM Jaleel & Company, the new water supplier for CAL, is a well-established manufacturer of several bottled water brands. Oasis, one of its purified and distilled water brands, is now expected to be the primary choice for Caribbean Airlines’ in-flight service under the new contract agreement. This move represents a significant change in the airline’s operations and a strategic decision in its procurement process.
