Online Bullying Forces Trinidad Cookie Business to Deactivate Account

Backlash Over $500 Cookies Ends With Business Leaving Social Media

What began as a heated debate over the price of gourmet cookies has ended with a Trinidad and Tobago small business disappearing from social media, raising fresh concerns about where criticism ends and online bullying begins.

Brandon and Priya’s Cookie Business has reportedly deactivated its social media accounts after facing days of intense backlash over the reported TT$500 price tag for a box of 12 cookies. The price quickly became a talking point across Facebook and TikTok, with screenshots, reaction videos and commentaries spreading rapidly online.

The controversy divided public opinion. Many questioned whether the cookies justified the price, arguing that the cost was out of reach for the average consumer. Others defended the business, pointing out that entrepreneurs have the right to set their own prices and that customers ultimately decide whether a product is worth purchasing.

However, what started as a conversation about pricing soon appeared to evolve into something far more personal.

As the debate intensified, the business became the target of widespread ridicule, harsh criticism and repeated online attacks. According to videos circulating on TikTok, the pressure eventually led to the owners taking the decision to deactivate their social media presence.

For many small businesses, that decision is not a simple one. Social media is often their primary storefront, marketing platform and direct connection to customers. Walking away can mean losing visibility, sales and opportunities built over months or even years.

The incident has sparked a wider discussion about online behaviour in Trinidad and Tobago. While consumers have every right to question pricing and decide whether a product offers value for money, many are asking whether public criticism should ever escalate into sustained harassment that drives people off the internet.

Supporters of the business have since called for greater empathy, reminding the public that behind every Facebook page or TikTok account are real people trying to earn a living. Others maintain that businesses should expect public scrutiny when prices become a topic of national conversation.

Regardless of where opinions fall on the price of the cookies, the episode has become another reminder of the power of social media. In a matter of days, an online debate over the cost of a product transformed into a controversy that ultimately resulted in a local business disappearing from the platforms it relied upon to reach its customers.