German confectionery brand Haribo has announced a new line of plush, squeezable toys called “Haribo Squishiez.” The toys, which are based on the company’s popular gummy bear and other candy shapes, were released on 6 November 2026 and are available for purchase on Haribo’s official website. The Squishiez collection is a collaboration with British gift‑and‑accessory company Bubblegum Stuff. It includes six different designs that replicate well‑known Haribo products: the classic Gold Bear gummy bear, a cola bottle, a fried‑egg shape, a heart, a friendship ring, and a cherry gummy. Each toy is a large, soft, rubber‑like replica of the candy, intended to be squeezed and held for a tactile, stress‑relief experience. Haribo lists the price of the six‑piece set at HK$108, with an additional shipping fee of approximately £14. Delivery is expected to take at least 14 days. The company’s website provides a link for customers to place orders. The company has highlighted several potential benefits of the Squishiez toys. According to Haribo, repeated squeezing can help develop fine‑motor skills and hand‑eye coordination in children. The toys are also marketed as a way to reduce anxiety and improve focus for both children and adults, by providing a tactile outlet that can divert attention from stressful thoughts. Haribo’s announcement has generated significant online interest, with many fans and trend‑followers sharing images and reviews on social media. The toys have been described as “healing” and “therapeutic” by some users, though these claims are not formally verified. The release of Haribo Squishiez adds to the brand’s long history of producing iconic gummy candies, most notably the Gold Bear. The new line extends the brand’s reach into the realm of collectible plush toys, appealing to both nostalgic adults and younger consumers.
Article source: Sing Tao Electronic Daily | Image credit: Sing Tao Electronic Daily