China Enforces New Rules for Social Media Content Creators

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On October 25, 2025, China’s Cyberspace Administration (CAC) introduced new regulations for social media. The rule applies to influencers and online content creators who discuss professional or serious topics such as health, medicine, law, education, and finance. Now, creators must possess a relevant degree, license, or formal qualification in the field they discuss. Platforms like Douyin, Weibo, and Bilibili are charged with verifying these credentials. The regulation prohibits unqualified users from publishing professional advice or misleading content. Violations can lead to fines up to 100,000 yuan, roughly US $14,000, and removal of content. This move also bans disguised advertising like promoting health or financial products under educational content. Aimed at combating misinformation and improving content accuracy on social media, critics argue it could limit free speech and restrict creators without formal education. This rule is part of China’s broader plan to tighten control over online discourse and promote trustworthy digital information.

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