The 2026 Super Bowl halftime show, headlined by Bad Bunny, has made history by attracting about 128.2 million viewers on TV and streaming platforms, making it one of the most-watched halftime shows ever. The viewership even surpassed the game’s U.S. average audience of 124.9 million. The overall Super Bowl broadcast was the second-most-watched TV event in U.S. history, with 124.9 million average viewers and a peak of 137.8 million during the match. The performance also set new NFL social-media engagement records, generating about 4 billion views within 24 hours. Spanish-language network Telemundo recorded record viewership. Despite facing criticism for its Spanish-only performance and themes highlighting Latino identity and Puerto Rican issues, the show has been praised for its authenticity and cultural representation. The performance has also outperformed the game itself and broke several records on social media and Spanish-language broadcasts.
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