業績V字回復…「地球の歩き方」社長が語った日本版ヒットの裏側 福井で講演

On September 18, the 517th September meeting of the Fukui Shimbun Political and Economic Discussion Group was held at the Wind Forest Hall of the Fukui Shimbun office in Fukui City.

The event featured a lecture by Kunihiro Arai, president of the travel guide publisher “Chikyuu no Arukikata” (Earth’s Way). Arai titled his talk “Behind the Japanese Version Hit” and discussed the company’s recent turnaround.

Chikyuu no Arukikata had been a single‑business publisher of overseas travel guidebooks. The COVID‑19 pandemic halted international travel worldwide, plunging the company into an unprecedented financial crisis. After transferring its business to the Gakken Group, the company was re‑established as a new entity and began launching a series of new projects.

Among the new initiatives were collaborations with popular anime franchises, the publication of domestic guidebooks, and the operation

Article source: www.fukuishimbun.co.jp | Image credit: www.fukuishimbun.co.jp

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