Categories: Thailand

Thailand Unveils Three-Pillar Strategy to Boost MICE Industry Ahead of 2026 Celebration Year

The Thailand Convention and Exhibition Bureau (TCEB) hosted MICE Day 2025 at IMPACT Muang Thong Thani under the theme ‘Unfolding Journey: Authenticity, Technology, Sustainability’. These three concepts are highlighted as key pillars to differentiate and drive the Thai MICE industry towards sustainability. The event also addresses modern societal demands such as decarbonisation and equality. Additionally, TCEB heralded 2026 as ‘MICE Celebration Year’, signaling a major push for the sector. This initiative aims to strengthen Thailand’s position as a leading MICE destination in the region.

Article source: bday.net | Image credit: Travel And Tour World

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