When life hands you an insult, make it a marketing campaign. That’s exactly what Norway did after US President Donald Trump took a rather unflattering swipe at the Scandinavian nation.
Instead of getting bogged down in diplomatic mudslinging, Norway’s tourism promoters spotted an opportunity for some toilet humour.
Their response? A showcase of the country’s most extraordinary public loos, where visitors can answer nature’s call while admiring some of nature’s finest scenery.
The cheeky campaign followed Trump’s description of Norway as a “shithouse country” during an October rally, reportedly amid frustration over the Nobel Peace Prize.
Visit Norway promptly turned the insult on its head, inviting the world to discover the country’s unusually picturesque bathrooms.
The stunt generated more than 80,000 website visits from over 170 countries within five days.
Who knew a presidential put-down could become such an effective tourism pitch?
Norway certainly found a way to come out smelling of roses!