In mid‑August, Andreas Löwenstam, the design lead for H&M’s men’s division, travelled to Barcelona on a business trip to meet the company’s suppliers. The visit comes as the fashion industry faces new challenges from recurring heat waves and extreme temperatures. H&M is among several retailers that are reassessing which materials and garments will perform best in hotter conditions and are evaluating the timing of their fall and winter collections.
Article source: Helsingborgs Dagblad | Image credit: Helsingborgs Dagblad