iDNES and Partner Sites Explain Advertising Consent Policy iDNES, a leading Czech news portal, has clarified how it uses user consent for targeted advertising across its network of websites, which includes Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The company, together with its advertising partner MAFRA, a.s., and a total of 125 other partners, will display both targeted and non‑targeted ads to users who agree to the use of cookies and other network identifiers for advertising purposes. Targeting Methodology The targeting is based on profiling users’ online habits and interests derived from their internet activity. The goal is to show advertisements that are relevant to each user. The policy states that the consent for targeted advertising can be withdrawn at any time. If a user revokes this consent, they will be prompted to switch to iDNES Premium, a subscription service that removes ads. Consent for other purposes—such as displaying content tailored to interests—can be changed or withdrawn without requiring a subscription. Data Processing Practices The company processes data for several purposes, including: – Selecting ads using limited data – Using profiles to choose personalized content – Creating profiles for personalized content – Measuring ad performance – Understanding audience through statistics or data combinations – Using profiles for personalized advertising – Developing and improving services – Measuring content performance – Technical site operations Some data are processed on the basis of legitimate interest. Users can object to this processing and adjust privacy settings in the “Detailed Settings” section, which applies to all four sites mentioned. Consent Scope and Technical Constraints If a user chooses the free iDNES service and consents to targeted advertising, the consent applies to all the purposes listed above. However, due to technical constraints on the advertising providers’ side, users must explicitly indicate non‑consent for certain activities—such as using profiles for personalized content, creating profiles for personalized content, measuring content performance, and technical site operations—within the “Processing by Publisher and Other Partners” section. If users do not opt out of these specific items, the company will proceed with the processing. Special Advertising Formats Certain advertising formats, such as commercial messages or self‑promotion by the company and its subsidiaries, are exempt from removal due to content complexity. Details are provided in the company’s commercial terms. Separate Settings for Other Sites Users can set preferences separately for other sites within the company’s network. However, if a user consents to targeted advertising on those sites, the company will treat it as consent for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz as well.