Costa Rica is refocusing its tourism marketing efforts on Argentina and Chile in a bid to reverse a slump in South American visitor numbers. The Costa Rican Tourism Board (ICT) announced the strategic shift as part of a broader plan to revitalize regional travel during the second half of the year. Officials aim to attract more tourists from these key markets through targeted campaigns and partnerships. The move comes amid a broader slowdown in arrivals from South America, which has prompted the ICT to seek new growth opportunities in Argentina and Chile.
Article source: thecostaricanews.com | Image credit: Travel And Tour World