BEARBEARY, a Thai denim brand, launched its new line of technologically advanced jeans at the “ONE OF ONE – THE GRAND OPENING OF BEARBEARY” event held on the first‑floor promotion area of Central WestGate. The opening showcased the brand’s latest innovations that combine fashion with textile technology, highlighted by the use of COOLMAX® and a special fiber that has been in development for more than three years. The event featured four series of denim: the Cool Series, which incorporates COOLMAX® to manage moisture and provide a cool feel; the Soft Series, which uses TENCEL™ for a smooth touch; the Relax Series, which includes LYCRA® for enhanced stretch; and the Comfort Series, which employs Roica fiber for everyday comfort. BEARBEARY’s founder, Wanisa D. Dungjinda, explained that the “ONE OF ONE” concept is not about being number one but about creating a unique identity. “We focus on every aspect of product development—from fabric innovation and fiber selection to pattern and design details—because true differentiation lies in the experience the wearer receives,” she said. The launch also attracted several public figures. Actress Bow Melda praised the blend of technology and fashion, noting that the design’s beauty, comfort, and moisture management are essential for everyday life. Bang‑Copter, a model from The Face Thailand, emphasized that the appeal of modern denim extends beyond shape and style to include the fabric’s technology and details that enhance comfort. Special MC Opal Panisara added color to the event and helped convey the brand’s message of encouraging individuals to discover confidence through their own style. BEARBEARY’s debut marks a significant step in the brand’s commitment to innovation and creativity in denim. The company plans to continue researching and expanding its technology to elevate the wearer’s experience under the motto “ONLY WEAR, FEEL IT. The wearer is the only one who knows.”
Article source: Manager Online | Image credit: Manager Online