Starbucks is undergoing a significant transformation by planning to close or convert up to 90 of its mobile-only Pick-Up stores by the end of 2026. This move aligns with the company’s ‘Back to Starbucks’ initiative, which emphasizes creating more inviting café spaces. Starbucks is investing $150,000 per store to enhance the customer experience by incorporating seating, improved textures, condiment bars, and a design focused on community interaction. Although mobile ordering accounts for 31% of sales and remains crucial for the brand, Starbucks is committed to balancing this digital convenience with its traditional warm and welcoming café atmosphere. This strategy aims to reconnect customers with the essence of coffee culture, fostering connections with every cup.
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