Jet2’s Infectious Holiday Ad Evolves into a Viral Meme

The Jet2 holiday advertisement featuring the jingle “Hold My Hand” by Jess Glynne has transformed from a catchy tune into a viral meme phenomenon. Initially enjoyable, the ad’s relentless airtime during dreary winter months contributed to its overexposure. Viewers began to humorously react to its omnipresence, leading to a wave of sarcastic remixes and comedic skits across platforms like TikTok and Twitter. The juxtaposition of the ad’s cheerful visuals and the stresses of real life turned it into a fertile ground for parody. Jess Glynne’s upbeat performance only added to the song’s widespread recognition. Jet2’s strategic repetition embedded the ad into UK pop culture, resulting in a jingle that many can’t escape, regardless of whether they’ve flown with the airline. Ultimately, the Jet2 ad became a meme simply because it wouldn’t let go, creating a unique blend of brand recognition and unexpected comedy.